okay i just had a bad epiphany but corporate interest’s influence on the internet is going to become so much stronger now that generations that are internet naturalized have grown up and starting working as “social media consultants”. advertising is going to become so much more subtle, manipulate your behavior to a greater extent, and completely pervade every aspect of our lives the more we rely on the internet for everything from entertainment to social validation.
what im saying is its scary that corporate twitter accounts are getting good at twitter. to have the same avenue a human would to express themself. its like, an extreme anthromorphism of a brand, and that brand representing a corporate interest, and successfully passing itself off as a sentient entity on twitter, thats really weird to me.
like this is so fucked up. it doesnt immediately read as an advertisement, conceptually it executes the levels of irony and deconstruction that usually make for successful memes in this genre or whatever. its almost subverting itself, but ultimately it still succeeds as an advertisement. it makes me sick. for every misfire of corporations trying to relate (pepsi protest commercial), theres another company getting better at it
okay but like my thing about this is… who is actually eating at these places because shit like this? yeah it’s funny but i never go to wendy’s because a meme, if i go to wendy’s it’s because i want a gross burger and a frosty, same with taco bell and mcdonald’s and wherever the fuck.
i really think that you’re blowing this out of proportion and having very little faith in people’s ability to decide what they want for themselves. it’s just not that deep.
It’s not about the effectiveness of the ads in question, but their complete omnipresence in every aspect and moment of life, and how bizarre and sophisticated the mechanations of advertising have become. If people don’t call attention to these things, they become normal.
The effectiveness of marketing isnt one-to-one, like, “ad says burger is good, I think burger is good, I eat burger.” That was 50 years ago. Y’all, since then these multi-million dollar corporations have been hiring psychologists and sociologists and anthropologists to study how best to get under consumer skin and theyve figured out it’s not about making you WANT a burger,
It’s about creating a Brand Identity – an anthropomorphized personality that your brain fits into an established schema (system of thought) so it’s easier to just drop into the background of your everyday life. It’s not about making you want a burger, it’s about making it so, when you DO want a burger, the first place you think of is Wendy’s, because their ads have made you think about them five time already that day. And most importantly, it’s about making sure you dont realize how often they make you think about them, so you don’t resent how pervasive they’ve become. They do that by tricking your brain into thinking of them as just another human-like personality. Your Funny Meme Friend Wendy’s. Wine Aunt World Market. Woke Jock Nike. Even your Endearingly Unhip Uncle Geico.
(hey also if you want dozens of terrifying examples of what I mean, just type ‘brand identity schema’ into Google like I just did and take a gander at all those scholarly articles discussing how best to acquire consumers, like we’re a fucking commodity)
one time i said i didn’t like the wendys twitter and got called classist for hating retail employees
this shit works. it makes people like Brands. gets under their skin and in to their minds. when i said i didnt like the wendys twitter i personally offended people that viewed wendys as a friend, that viewed the wendys social media manager as a friendly individual that they respected.
the wendys social media manager is not your friend. they don’t even really exist. there’s no one person that writes the tweets for wendys. there’s a team of 20 something year olds that casually observe the latest meme trends and crank out mspaint memes because they know they’ll get retweeted if the memes are relevant.
they trick you in to thinking that Wendys is a hip friendly young person, and they manipulate you in to thinking that disliking marketing is somehow a “problematic” “un-woke” thing to do.
and it works.
install ublock origin. on mobile, block every promoted tweet you see. don’t let them convince you that this shit is normal.
listen i also hate those dumbass political cartoons about kids and their phones but at the same time you’re a fool if you flat out deny there are negative aspects to the way we communicate in the social media age
facebook and instagram strategically time your notifications after you post something to make you waste time scrolling. those two platforms also come to mind as being particularly performative (“look at this beautiful picture-ready thing i’m doing today”) although any social media encourages that. snapchat’s streak feature, as well as those stupid emojis next to people’s names, exist solely to suck you into using the app every day. twitter and instagram display your follower count, and facebook displays how many friends you have. tumblr cultivates a culture of oversharing, and although you can have one-on-one conversations on here, most “communication” takes the form of shouting from a soapbox. all of these things are related to the problem of privacy online, which many of us simply assume doesn’t exist and should therefore be tossed aside so that we can dissect and manufacture every detail of our selves and desires online. you can’t honestly tell me these things are of no concern for the way we understand ourselves and others, and our relationships to the world.
I love this post. Also note that social media (the Internet truly), in a way that TV hasn’t been able to achieve, allows advertisers to be more intimate and targeted than they’ve ever been before. Through platforms like Instagram and Facebook, we basically declare to them the things we desire, interact with most often, the places we go, etc…
All that information is scraped from us and used for all sorts of stuff. To get us to buy things, to get us to watch things, to sway our opinions on so many things.
#remember when nobody put pictures of themselves on the internet?#i remember vividly the switch when younger fans would use real names and selfies and being extremely disturbed by it#it changed something fundamental in how we relate to each other and i’m not sure it’s all the way good (jonnyjacqobis)
i'll apple your turnover 